LOOK: Holcim talks regrowth and hope in its latest campaign, “Tayo na Tayo Pilipinas!”

LOOK: Holcim talks regrowth and hope in its latest campaign, Tayo na Tayo Pilipinas!

As the Philippines continues to experience the ripple effect from the COVID-19 pandemic throughout the economy, Filipinos continue to rise after the pandemic, better and stronger.

 Holcim Philippines, Inc. recently released a video on their official Facebook page as part of their #TibayAtTatag campaign, urging the people to get back up on their feet. The video is 31 seconds long, with scenes of the construction industry picking up where they left off.

 In their latest press release, the company highlighted the importance of the construction industry in bringing back the country’s path of development towards a stronger economy.

Holcim is a Partner in Major Road Construction Projects in the Philippines.

Holcim Philippines, Inc. 

“The campaign reminds our fellow Filipinos that we can recover from our challenges and rebuild to become more resilient. ‘Tayo na Tayo’ also emphasizes that our stakeholders can count on Holcim Philippines to continue to be a trusted partner in building progress in the Philippines”, said Holcim Philippines Senior Vice President and Head of Sales. 

With the government’s promise of a more resilient economy by way of greater investments in infrastructure development, Holcim Philippines’ campaign fits perfectly in highlighting the importance of the construction industry’s role in helping the country get back on its feet. 

In addition, other organizations view this opportunity as a way to reintroduce and integrate sustainability by modifying infrastructures and cities to require fewer materials for a lower environmental impact whilst maintaining the same level of safety.

Holcim is a Partner in making every Filipino’s dream to have a safe and secure home for their family. Holcim Philippines Inc.

Holcim is a Partner in making every Filipino’s dream to have a safe and secure home for their family. Holcim Philippines Inc. 

Moreover, Holcim is set to push stronger environmental responses in the construction industry through Holcim Solido, Holcim Aqua X, and waterproofing solutions with the promise of better performance at a lower environmental impact.

In connection to this, Holcim launched a Tayo na Tayo Share Your Story Promo, where people can share their stories of resiliency in this time of the pandemic. Here’s the list of winners, and their stories:

1. Para kanino ka magiging matatag?

“Lahat tayo natatakot walang kasiguraduhan. Pero siguro sinusukat lang ng panahon ang ating tibay at tatag. Ang dalangin ko lang, naway gaya ng #Holcim, patuloy akong tatayo kahit man bagyo man, lindol o pandemya. Dahil ang tatag ko ay tatag din ng mga taong nakasandal sa ‘kin.” – John M. Destacamento

2. Paano mo ipagpapatuloy ang naudlot na plano?

“Naubos lahat ng ipon ko kaya kailangan kong magsimula muli kahit ang ibig sabihin nito ay muling pagtupad ng mga pangarap ko na magkaroon ng sariling bahay para sa pamilya ko. Mahirap pero kakayanin. Hindi ako magsasawang magimula ulit. Ginagawa ko na ito ng 26 years, hindi ito ang panahon para sumuko ako. Magsisimula ako muli saw ala. Kakayanin ko ito para sa mga anak ko.” – Lina Quiao Tabuelog

“Sa panahon ngayon, bawat pisong pinaghirapan kailangan may magandang kalalabasan. Sa mga nangangarap na magkaroon ng sariling bahay gaya ko dati, huwag kayong mawawalan ng pag-asa dahil  marami pang araw para matupad ito. Samahan lang ng lakas ng loon, sipag, tyaga, syempre ang magdasal dahil sya ang magkakaloob sayo nito sa tamang oras at panahon..” – Leah Marte Nunez

3. Paano ka mabubuo muli?

“Nakakalungkot po ang nangyari, dahil sa nangyari sa nanay ko, dahil dalawa lang kami sa buhay. Pero kailangan lang maging matatag at maging positive, at labanan lang ang nangyari, at tibay ng loob at dasal lang talaga, hingi ng kapatawaran at kahit papano, magpasalamat.” – Dexter Burgos

4. Paano ka magpapatuloy?

“Maraming pagkakataon naiisip kong sumuko na sa hirap pero never ko magagawa kasi sa tuwing nakikita ko ang mga anak ko at ang mga pangarap ko sa kanila, nagiging malakas ulit ako. Sasabihin ko nalang sa sarili ko ay wala pa lang sukuan laban lang. Kakatawa nga minsan tinatapik ko ang sarili kong balikat at sasabihin kong, kaya mo yan!” – Ruth Villamayor

Let’s all be inspired by these stories and with Holcim, “Tayo na Tayo!”

Check out the full press release here.

Watch the full video below: